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　　他是中國廣告業(yè)前輩眼中“國內(nèi)數(shù)字營銷領(lǐng)域的先行者、開拓者”，更受到客戶“一個亦師亦友的實干家”的高度評價。

　　He is the "domestic pioneer, trailblazer in digital marketing domain" in the eyes of Chinese advertising predecessors, and is highly appraised as “a doer who is both instructor and friend” by customers.

　　2017年4月11日，由營銷行業(yè)國際權(quán)威媒體Campaign發(fā)起的亞太中國地區(qū)“Digital A-list”名人堂榜單在上海正式揭曉，泰一指尚CEO付海鵬(Henry Fu)以其對數(shù)字營銷行業(yè)的卓越貢獻位列其中。

　　“Campaign China Digital A-list 2017” has been officially announced in Shanghai on 11th April 2017, and TAIYITECH CEO Henry Fu was included in the list for his remarkable contributions to the digital marketing industry.

　　Campaign雜志創(chuàng)刊于1974年，以報道亞太地區(qū)媒介和營銷業(yè)、廣告業(yè)為宗旨?！癉igital A-list”名人堂是由Campaign主辦，旨在表彰中國數(shù)字產(chǎn)業(yè)的精英人士及潛力無限的未來領(lǐng)袖人物，入圍者均經(jīng)過嚴苛甄選。Campaign中國每年一度的“Digital A-list”是中國內(nèi)地數(shù)字營銷界重量級榜單?！癉OER實踐者”是那些解決復(fù)雜的數(shù)字營銷技術(shù)類問題，同時因為某數(shù)字垂直領(lǐng)域知識豐富而頗具影響力的人士。他們鉆研某一特定專長，致力于發(fā)揮自己的才華取得出色的工作成效。對市場營銷、創(chuàng)意、廣告、傳媒、技術(shù)、數(shù)字商務(wù)領(lǐng)域的數(shù)字營銷高手而言，入選榜單無疑是職業(yè)生涯中的榮耀時刻。

　　Campaign China is now opening nominations for this year"s Digital A-List,the categorical "who"s who" of mainland China’s digital marketing scene.Henry Fu could Join the Digital A-List would be a career-defining moment. He is a DOER！This category celebrates individuals who conquer the technicalities and intricacies of digital marketing and are thus influential due to theirdepth of knowledge. They prove their commitment in delving into specific areasof expertise and their talent in getting the job done with excellence. Their focus can run the gamut: from adtech, martech, digital creativity, social media content hardware products, software development, programmatic buying,anti-fraud and brand security, e-commerce, O2O, data mining, processing & analytics, CRM, search marketing, virtual reality, artificial intelligence to the emerging scenes of e-sports and live-streaming.

　　付海鵬先生擁有近20年的IT、互聯(lián)網(wǎng)領(lǐng)域從業(yè)經(jīng)歷，早期從事技術(shù)研發(fā)工作，具備良好的互聯(lián)網(wǎng)技術(shù)底蘊，對國內(nèi)互聯(lián)網(wǎng)產(chǎn)業(yè)發(fā)展有深刻見解和豐富的行業(yè)管理經(jīng)驗。較早投身數(shù)據(jù)廣告營銷領(lǐng)域，將現(xiàn)代網(wǎng)絡(luò)技術(shù)與傳統(tǒng)廣告業(yè)務(wù)的理念進行完美結(jié)合，并應(yīng)用于實踐。本次入選Campaign“Digital A-List China 2017”名人堂，無疑是業(yè)界給予他杰出貢獻的重大肯定！

　　Henry Fu has worked in Internet field for 20 years.Based on the abundant technical experience in several fields, such as bigdata applications, digital media marketing, etc., and combining his keen marketinsight. as lead development of various innovative digital marketing products,and are very popular among customers.The hall of fame for him, was a significant affirmation to his outstanding contribution !

　　不破不立，銳意進取

　　長久以來，中國廣告界嚴重沿襲歐美營銷理念，唯羅瑟·里夫斯(Rosser Reeves)、大衛(wèi)·艾克(David A. Aaker)及亞瑟·尼爾森(Arthur Charles Nielsen)等人馬首是瞻。“互聯(lián)網(wǎng)+”背景下，傳統(tǒng)商業(yè)模式遭受不同程度的碾壓，尤其是傳統(tǒng)廣告行業(yè)。舊有的傳播邏輯被顛覆，新的傳播話語正在被構(gòu)建，數(shù)字化廣告?zhèn)鞑ヒ惨呀?jīng)開始主導(dǎo)市場。只有今天的破局者，才能成為明天的引路人。處于風(fēng)口浪尖的廣告行業(yè)，伴隨云技術(shù)的發(fā)展，迎來了大數(shù)據(jù)時代。如何因勢利導(dǎo)？付海鵬先生最先利用大數(shù)據(jù)掀起一股顛覆傳統(tǒng)廣告行業(yè)的風(fēng)暴，創(chuàng)造性提出“所見即所得”這一具有數(shù)字營銷美學(xué)意味的概念，扭轉(zhuǎn)了中國廣告界在國際領(lǐng)域中的失語狀態(tài)。他著眼于國內(nèi)外數(shù)字營銷發(fā)展趨勢，結(jié)合大數(shù)據(jù)技術(shù)的空前發(fā)展，帶領(lǐng)團隊通過大數(shù)據(jù)技術(shù)支持，依托跨網(wǎng)多屏的業(yè)務(wù)模式，把整個廣告過程聯(lián)動起來，構(gòu)建起“所想即所見，所見即所得”的完美廣告體系，致力于交互性廣告模式的前瞻性技術(shù)的研究，推動大數(shù)據(jù)創(chuàng)新技術(shù)在廣告行業(yè)的實踐與應(yīng)用，帶動數(shù)字營銷行業(yè)的發(fā)展。在短短幾年，已迅速帶領(lǐng)AdTime打造成大數(shù)據(jù)營銷標(biāo)桿服務(wù)企業(yè)。

　　The traditional business model subjected to different degree of grind under "Internet +" background, especially the traditional advertising industry. The old spread logic has been overthrown, and new spread rhetoric is being established. Digital advertising communication has also started to dominate the market. Only the glass-breaker today will become the guider of tomorrow. At the forefront of wave and storm, with the development of the cloud technology, the advertising industry ushered in the era of big data. How will we improve the occasion? By using of big data Mr. Fufirst set off a storm which overturn the traditional advertising industry, and creatively put forward the digital marketing aesthetics concept of "what you see is What you get", reversing the aphasia state of Chinese advertising industryin the international advertising field. He focused on digital marketing development trend both at home and abroad, and combined with the unprecedented development of big data technology. Relying on the cross-web and multi-screen business model, he led the team to link the whole advertising process through big data technology support, built up perfect advertising system of "what you think is what you see, and what you see is what you get ", committed to the forward-looking technology research of interactive advertising model,propelled the big data innovation technology in the practice and application ofadvertising industry, and promoted the development of the digital marketingindustry. In just a few years, AdTime has been rapidly made into the benchmarking enterprise of big data marketing services.

　　以人為本，堅守初心

　　作為數(shù)字營銷行業(yè)實干家，付海鵬憑著對大數(shù)據(jù)應(yīng)用技術(shù)的獨到眼光與創(chuàng)新思維，帶領(lǐng)AdTime專注于互聯(lián)網(wǎng)營銷領(lǐng)域的技術(shù)的研發(fā)和創(chuàng)意延展，推動廣告和人之間更有效深入的互動，讓廣告真正走入人的內(nèi)心，解決受眾群最深層次的需求。在他看來，大數(shù)據(jù)營銷讓未來廣告投放更精準(zhǔn)，大數(shù)據(jù)營銷的出現(xiàn)改變了傳統(tǒng)營銷由品牌營銷向效果營銷的改變。借助大數(shù)據(jù)，我們可以了解用戶最真實的需求，并與受眾建立情感聯(lián)系。在未來的廣告生態(tài)系統(tǒng)中，大數(shù)據(jù)營銷中最好的應(yīng)用表現(xiàn)就是將有效的信息精準(zhǔn)地投放到受眾面前，它有別于傳統(tǒng)的冷冰冰的灌輸方式，而被植入人文關(guān)懷，契合受眾深層次的情感需求，并將此需求轉(zhuǎn)化為營銷。廣告不是刻意制造受眾需求，而是利用包括大數(shù)據(jù)在內(nèi)的工具、以坦率、真誠的態(tài)度，幫助他們挖掘需求，共同實現(xiàn)生活品質(zhì)的提升——付海鵬深諳大數(shù)據(jù)營銷服務(wù)之道，并堅守初心，積極實踐，不斷基于對行業(yè)的深度洞察，推動數(shù)字廣告市場的繁榮發(fā)展。

　　As a doer in digital marketing industry, with the unique vision and innovative thinking of big data application technology, Henry Fu led AdTime to focus on technology research and creative extension in the field of Internet marketing, promoted more effective and in-depth interaction between advertising and people, made advertisement really walk into people’s mind, and solved the deepest needs of audience.In his view, the big data marketing will help the future advertising target more accurately. The appearance of big data marketing has changed the traditional marketing from brand marketing to performance marketing. With the aid of bigdata, we can understand the user"s real demand, and establish emotional connection with the audience. In the future advertising ecosystem, the best application performance of big data marketing is to put the effective information accurately on the front of the audience. It is different from the traditional way of cold infusion, but implants humanistic care. This conforms to the emotional needs of the audience deeply, and transfers the requirements into marketing. Advertising is not to deliberately make the audience demand,but to use tools, including big data, with frank and sincere attitude, to helpthem dig demand, realizing the ascension of life quality together – Henry Fu isvery familiar with the way of marketing services, and stick to the beginner"s mind. Based on a deep insight of industry unceasingly, He practices positively,and promotes the prosperity and development of the digital advertising market.

　　付海鵬先生杰出成就摘選：

　　2016/3/30榮獲互聯(lián)網(wǎng)+中小企業(yè)創(chuàng)新大會“中國互聯(lián)網(wǎng)+行業(yè)最具影響力人物獎”

　　2016/10/22榮獲第24屆中國國際廣告節(jié)“2016年度中國移動互聯(lián)網(wǎng)年度領(lǐng)軍人物”

　　2016/11/17榮獲第八屆金網(wǎng)獎高峰論壇“致敬中國網(wǎng)絡(luò)營銷20年TOP60人物”

　　2016/12/16榮獲2016中國經(jīng)濟高峰論壇暨第十四屆中國經(jīng)紀(jì)人物年會“中國經(jīng)濟新領(lǐng)軍人物”稱號

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