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提要：群邑旗下Essence具備把數(shù)據(jù)科學(xué)和創(chuàng)意充分融合的優(yōu)勢，這將助力Jeep加速業(yè)務(wù)增長，并運用數(shù)據(jù)和創(chuàng)意驅(qū)動創(chuàng)新。

據(jù)GroupM官方消息：Essence12月7日正式宣布其贏得了Jeep國產(chǎn)車型的全媒體整合媒介代理業(yè)務(wù)。Essence上海辦公室將主要負責(zé)該業(yè)務(wù)，服務(wù)范圍包括線下和數(shù)字廣告投放活動的品牌戰(zhàn)略制定、媒介策劃與激活、創(chuàng)意設(shè)計和制作等。Essence是群邑集團旗下以數(shù)據(jù)和實效驅(qū)動的全球媒介代理商。

Essence, a global data and measurement-driven media agency which is part of GroupM, today announced that it has been awarded full-service, integrated media agency of record duties for the Jeep brand’s line of locally produced vehicles in China. Led out of Essence’s Shanghai office, the agency will be responsible for brand strategy, media planning and activation, as well as creative development and production, for both offline and digital campaigns.

 在中國市場，Jeep是廣汽菲克的主打品牌。廣汽菲克成立于2010年，系由菲亞特克萊斯勒汽車集團（FCA）和廣州汽車集團股份有限公司（GAC）于2010年共同投資建設(shè)，總部位于長沙，目前擁有長沙和廣州兩個整車工廠，生產(chǎn)Jeep切諾基、Jeep自由俠、Jeep指南者和Jeep大指揮官等車型。Jeep的跨界運動實用型汽車配備尖端技術(shù)和功能，可馳騁于各類地形，為客戶提供極致體驗。

In China, Jeep is a major brand within the product portfolio of automobile manufacturing company GAC FCA, a joint venture which leverages the combined strength of Fiat Chrysler Automobiles (FCA) and Guangzhou Automobile Group (GAC). Established in 2010 and headquartered in Changsha, GAC FCA locally produces the Jeep Cherokee, Jeep Renegade, Jeep Compass and Jeep Grand Commander vehicle models from its manufacturing plants in Guangzhou and Changsha. Equipped with cutting-edge technology and features, the crossover and sports utility vehicles are built to deliver the ultimate experience for its customers across all terrains.

 廣汽菲克Jeep方表示：“Jeep即將迎來品牌成立80周年。在深厚的品牌文化基礎(chǔ)上，我們將不斷創(chuàng)新，用更先進的技術(shù)與理念，持續(xù)開拓更廣闊和充滿未知的領(lǐng)域。Essence具備融合數(shù)據(jù)科學(xué)與創(chuàng)意以促進業(yè)務(wù)增長的基因，我們非常期待與Essence攜手開創(chuàng)未來。”

“Jeep is about to celebrate its 80th anniversary. Building on our rich brand culture, we will continue to innovate and leverage more advanced technologies and big ideas to continuously explore broader, unknown fields. Essence has expertise in combining data science and creativity to drive business growth, and we look forward to partnering with the team to create the future,” said a Jeep representative.

Essence中國區(qū)董事總經(jīng)理魏瑋表示：“我們很榮幸能在充滿活力的中國汽車市場與廣汽菲克攜手前行。Jeep憑借其卓爾不群的優(yōu)質(zhì)車型，為消費者的移動出行生活創(chuàng)造價值。同樣，我們團隊將充分運用特有的數(shù)據(jù)和分析能力，將創(chuàng)意與媒介緊密結(jié)合，為Jeep及其消費者打造更有價值的廣告，助力品牌加速業(yè)務(wù)增長。”

“Our team at Essence is truly honoured to partner with GAC FCA in the dynamic automotive industry in China. Jeep delivers value in consumers’ mobile lives with its excellent lineup of world-class, quality vehicles. Similarly, through our agency’s class-leading, unified approach to data and analytics that brings creative and media closer together, we are excited to create valuable advertising for Jeep and its consumers, as well as help accelerate business growth for the brand,” said Benjamin Wei, Managing Director, China, Essence.