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“今年我們共收到了超過(guò)20,000件的作品投稿，最終只有14作品有資格進(jìn)行全場(chǎng)大獎(jiǎng)的角逐，這14件作品是今年One Show各個(gè)獎(jiǎng)項(xiàng)類(lèi)目的精品之作?！盩he One Club全球CEO Kevin Swanepoel提到。

“One Show代表了世界廣告的權(quán)威，能獲得One Show的全場(chǎng)大獎(jiǎng)，我們感到非常榮幸，” Venables Bell & Partners的執(zhí)行創(chuàng)意總監(jiān)Will McGinness在發(fā)表獲獎(jiǎng)感言時(shí)激動(dòng)的談到?！?a >#OptOutside這個(gè)想法無(wú)論是對(duì)于我們還是對(duì)于客戶(hù)都是一個(gè)非常大膽的嘗試，在黑色星期五這個(gè)購(gòu)物折扣狂潮里選擇關(guān)門(mén)歇業(yè)，這對(duì)于所有零售商來(lái)說(shuō)是一個(gè)不可置信的事情。然而這個(gè)方案從最初的營(yíng)銷(xiāo)事件一直到后期的真正實(shí)施，甚至吸引其他零售商的加入，它的成功是市場(chǎng)上少有的案例，也是我們沒(méi)有預(yù)計(jì)到的。”

大中華區(qū)獲獎(jiǎng)名單：

PUBLIC RELATIONS - GOLD PENCIL

#MyFutureIsMineToSave

AGENCY Ogilvy & Mather,Taipei / Tapei

CLIENT Far EasTone Telecommunications Company

CATEGORY Public Relations - Brands, Products & Services

http://v.qq.com/page/y/z/5/y03001l43z5.html

MOBILE – SILVER PENCIL

‘Missing Child’ Lock Screens

AGENCY Cheil / Hong Kong

CLIENT Save The Children

CATEGORY Mobile - Applications & Sites

http://v.qq.com/page/z/3/8/z0199ryzz38.html

MOBILE – SILVER PENCIL

SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN

AGENCY TBWA\Shanghai / Shanghai

CLIENT Baobeihuijia

CATEGORY Mobile – Advertising on Mobile Devices

http://v.qq.com/page/r/3/i/r0199clrr3i.html

DESIGN – SILVER PENCIL

Blockbuster Box

AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

CLIENT Pizza Hut

CATEGORY Design - Package Design

http://v.qq.com/page/k/v/t/k0199oj2xvt.html

DESIGN –BRONZE PENCIL

Blockbuster Box

AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong

CLIENT Pizza Hut

CATEGORY Design - Illustration - Single or Series

http://v.qq.com/page/k/v/t/k0199oj2xvt.html

INTERACTIVE - SILVER PENCIL

"See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal

AGENCY BlueDigital / Beijing

CLIENT Baidu

CATEGORY Interactive - Websites

http://v.qq.com/page/e/f/t/e0199cd37ft.html

INTERACTIVE - BRONZE PENCIL

“2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute”/ Wieden + Kennedy Shanghai/ Nike China

AGENCY Wieden+Kennedy Shanghai / Shanghai + Dreamone / Shanghai + O / R / Shanghai

CLIENT Nike China

CATEGORY Interactive - Footwear, Clothing & Accessories

http://v.qq.com/page/a/t/z/a01990ch1tz.html

INTELLECTUAL PROPERTY - BRONZE PENCIL

SOS Network

AGENCY Ogilvy & Mather Group HK / Hong Kong

CLIENT Maxis Berhad

CATEGORY Intellectual Property - Physical / Digital

http://v.qq.com/page/q/e/3/q0199z1bhe3.html

以下是14個(gè)類(lèi)目的全場(chǎng)大獎(jiǎng)提名獎(jiǎng)名單：

PRINT & OUTDOOR: “Survival Billboard” for Microsoft by McCann / m:united / London.

http://v.qq.com/page/d/g/w/d01998xgxgw.html

DESIGN: “Nameless Paints” for Kokuyo by Dentsu / Tokyo

http://v.qq.com/page/v/s/f/v01992oqpsf.html

DIRECT: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris. 

http://v.qq.com/page/w/3/n/w0199rg6u3n.html

BRANDED ENTERTAINMENT: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York

http://v.qq.com/page/s/3/y/s0198znjc3y.html

RESPONSIVE ENVIRONMENTS: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles

http://v.qq.com/page/b/a/g/b03001yqjag.html

PUBLIC RELATIONS: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore

http://v.qq.com/page/r/7/i/r0199e5yk7i.html

FILM: “Shoplifters” for Harvey Nichols by "adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London

http://v.qq.com/page/c/v/w/c0198a8nevw.html

INTERACTIVE: “Call Brussels” for visit.brussels by "Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels

http://v.qq.com/page/d/6/j/d0199eeix6j.html

CROSS-PLATFORM: “#OptOutside” for REI by "Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco

http://v.qq.com/page/u/n/8/u0199dkyjn8.html

INTELLECTUAL PROPERTY: “Funtastic Hand” for Cirec Foundation by "Publicis Colombia / Bogotá + Cirec Foundation / Bogotá

http://v.qq.com/page/v/t/l/v0199kd39tl.html

SOCIAL: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles

http://v.qq.com/page/y/0/y/y0300gimm0y.html

MOBILE: “The world addressed” for what3words by what3words / London

http://v.qq.com/page/j/e/w/j0199cf6iew.html

Ux/Ui: “Make Up Genius” for L'Oréal Paris by "McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

http://v.qq.com/page/l/q/7/l0199cpztq7.html

RADIO: “Learning on the way” for ADN by Sancho BBDO / Bogota

http://v.qq.com/page/u/c/o/u0300vwz9co.html

特別獎(jiǎng)獲獎(jiǎng)名單：

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查看全部獲獎(jiǎng)名單，請(qǐng)點(diǎn)擊鏈接或掃描二維碼：

http://oneshow.org/downloads/awards/2016OneShow-Pencils-All_33.pdf

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【關(guān)于One Show】

ONE SHOW國(guó)際創(chuàng)意獎(jiǎng)，作為目前最頂尖的國(guó)際廣告創(chuàng)意獎(jiǎng)項(xiàng)，每年有上千家廣告代理公司、公益項(xiàng)目及商業(yè)品牌廣告商參與評(píng)選。自2009年起，ONE SHOW創(chuàng)意節(jié)被紐約市長(zhǎng)辦公室直接支持，連同創(chuàng)意節(jié)期間舉辦的一百余場(chǎng)大大小小的創(chuàng)意活動(dòng)，被統(tǒng)稱(chēng)為紐約創(chuàng)意周（CREATIVE WEEK NEW YORK）。ONE SHOW中華創(chuàng)意節(jié)是由美國(guó)ONE SHOW國(guó)際創(chuàng)意節(jié)在大中華區(qū)舉辦的頂級(jí)區(qū)域性國(guó)際創(chuàng)意節(jié)，邀請(qǐng)了諸多國(guó)際頂尖級(jí)創(chuàng)意與創(chuàng)新領(lǐng)袖來(lái)分享和探討最前沿的行業(yè)話(huà)題，涉及設(shè)計(jì)、產(chǎn)品創(chuàng)新、廣告與傳播、互聯(lián)網(wǎng)創(chuàng)新等多個(gè)跨界領(lǐng)域，每年舉行一次。設(shè)立的獎(jiǎng)項(xiàng)將頒出大中華區(qū)最具創(chuàng)新力的創(chuàng)意作品。

【About The One Club】

The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design.  The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.