“天貓奢品閃購頻道魅力惠”時(shí)尚科技大秀
執(zhí)牛耳 發(fā)表于 2016-04-02 14:59
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魅力惠于2015年7月獲得阿里巴巴集團(tuán)的戰(zhàn)略投資，致力于成為奢品電商平臺(tái)的領(lǐng)導(dǎo)者。此次全新的合作將魅力惠及其品牌伙伴成功地接入阿里巴巴成熟的零售生態(tài)體系，搭建定位新中產(chǎn)階級(jí)生活方式的一站式服務(wù)。魅力惠將進(jìn)一步發(fā)揮在奢侈品界的經(jīng)驗(yàn)和優(yōu)勢(shì)，在天貓?bào)w系內(nèi)針對(duì)奢侈閃購做更好的市場(chǎng)整合，為消費(fèi)者提供更多高品質(zhì)的奢品。
On March 30th, Mei.com and Alibaba launched the TMALL Luxury Flash-Sale Channel with a live-streamed fashion show event featuring 42 looks, all immediately shoppable through the new channel.The fashion show event was live-streamed on the TMALL APP, showcasing 42 runway looks of clothing and accessories, including 30 womenswear looks, 10 menswear looks, and a finale including 2 children's looks.
由魅力惠與天貓攜手舉辦的“天貓奢品閃購頻道魅力惠”時(shí)尚科技大秀于2016年3月30日在滬盛大舉行。活動(dòng)當(dāng)天時(shí)裝大秀在天貓手機(jī)端進(jìn)行了線上直播。天貓用戶們?cè)诰€直擊秀場(chǎng)動(dòng)態(tài)，與明星們實(shí)時(shí)共賞美衣華服。秀場(chǎng)共展出42套時(shí)尚服飾，其中女裝30套，男裝10套，男童裝、女童裝各一套。
Millions of consumers watched the live-streamed fashion show and shopped in a revolutionary way with immediate 'scan and buy' shopping access to the runway looks through the TMALL Mobile Phone APP. Actor Peter Sheng, famous for the China Hit web series "Go Princess Go" made his runway debut walking in the show in a stylish Carven suit. Olivia Palermo took part in the show by styling one of the runway looks and was featured as a front-row attendee the show wearing the look herself.
這是奢侈品界將線下時(shí)裝秀場(chǎng)同步到線上，實(shí)現(xiàn)邊看邊買的創(chuàng)新消費(fèi)模式。盛一倫身著Paul Smith襯衫、Carven西服套裝及鞋履奉獻(xiàn)其T臺(tái)首秀，來自紐約上東區(qū)的時(shí)尚達(dá)人Olivia Palermo則親自為時(shí)裝秀搭配造型，展現(xiàn)混搭時(shí)尚功力。
Trendsetters and tastemakers in attendance of the fashion event included singer Chris Lee, Olivia Palermo as a stylist for the show, Peter Sheng, actor from the internet hit TV series "GO Princess GO", as a runway model and popstar Tia Ray, who gave a passionate performance for the show finale.
時(shí)裝秀特邀到國際重量級(jí)明星嘉賓出席。當(dāng)紅巨星李宇春將親臨現(xiàn)場(chǎng)觀秀，紐約上東區(qū)時(shí)尚達(dá)人Olivia Palermo親自參與T臺(tái)特色搭配，主演古裝穿越網(wǎng)絡(luò)劇《太子妃升職記》的盛一倫驚艷奉獻(xiàn)T臺(tái)首秀，流行實(shí)力唱將袁婭維傾情演唱助陣。
Consumers and TMALL users had the opportunity to experience the celebrity glamour and excitement of the event while watching from home and enjoying a revolutionary shopping experience made possible through the ecommerce technology implemented by the new TMALL Luxury Flash-Sale Channel.
當(dāng)消費(fèi)者和天貓商城用戶在家觀看并享受通過天貓奢侈品閃購渠道實(shí)現(xiàn)的電商技術(shù)所帶來的革命性購物體驗(yàn)時(shí)，他們有機(jī)會(huì)體驗(yàn)活動(dòng)現(xiàn)場(chǎng)的名人魅力和熱烈氣氛。
The fashion show brought together luxury brands from 5 of the world's fashion capitals, Paris, New York, Milan, London, and Shanghai. Consumers browsed luxury products from all over the world by clicking into the live 'Scan and Buy' fashion show on TMALL's APP and shopped instantly from the fashion show looks, mixing and matching designer brands and purchasing authentic luxury products with ease. Among the many luxury brands featured during the show were Sergio Rossi, Proenza Schouler, Stuart Weitzman, Carven, Zegna Sport, and Galeries Lafayette. Nearly 300 luxury brands (including Armani, Zegna, Michael Kors, Trussardi, Longchamp, etc) were featured in the show from over 3,000 world-class brands available through Mei.com as their authorized online sales channel in China.
來自全球五大時(shí)尚之都的奢侈品牌與明星時(shí)尚潮流齊聚一堂，通過天貓魅力惠奢品閃購頻道為消費(fèi)者提供全新的購物體驗(yàn)。消費(fèi)者只需輕松點(diǎn)擊手機(jī)天貓現(xiàn)場(chǎng)直播的“邊看邊買”時(shí)裝秀，即可同步瀏覽環(huán)球奢侈名品，參考明星示范穿搭，從琳瑯滿目的選擇中輕松挑選自己中意的奢品，盡享混搭樂趣，以高效便捷的方式進(jìn)行一站式購買。其中，時(shí)裝秀品牌包括Sergio Rossi， Proenza Schouler， Stuart Weitzman，Carven， Zegna Sport, Galeries Lafayette等。在和魅力惠官方合作的3000多個(gè)國際品牌中，有近300個(gè)奢侈品大牌授權(quán)魅力惠為其國內(nèi)電商的獨(dú)家合作伙伴，(包括Armani，Zegna，Roger Vivier, Michael Kors，Trussardi，Longchamps等)。
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